Joe Tye is a leading authority on values-based life and leadership skills and strategies, and on building a culture of ownership on a foundation of values in the healthcare setting. Joe is also the CEO and Head Coach of a firm which provides consulting, training and coaching on values-based leadership and cultural transformation for hospital, corporate and association clients. Joe is the author or co-author of twelve books on personal and business success. Joe Tye was chief operating officer for a large community teaching hospital prior to founding his values coaching organization in 1994. Joe Tye earned a Master’s degree in Hospital Administration from the University of Iowa and an MBA from the Stanford Graduate School of Business. On the volunteer front, he was founding president of the Association of Air Medical Services and a leading activist fighting against unethical tobacco industry marketing practices. Joe and his wife live on a small farmstead in Iowa, and their second home is a tent in the Grand Canyon.